Relais & Châteaux is a prestigious global association of individually owned and operated luxury hotels, restaurants, and resorts. Founded in France in 1954, it celebrates the art of living and fine dining, promoting a unique lifestyle experience that blends hospitality, haute cuisine, and exceptional service. Known for its French flair and deep-rooted culinary traditions, Relais & Châteaux epitomizes elegance, charm, and exquisite dining.

With over 580 members across 60 countries, the brand has built a reputation for offering unforgettable, personalized dining experiences. Each property reflects the culture and heritage of its region, making Relais & Châteaux a symbol of art de vivre, where exquisite dining and impeccable hospitality meet in harmony.

The tagline "Creating delicious journeys" encapsulates its commitment to excellence in gastronomy, with many of its restaurants holding Michelin stars. In Europe, Relais & Châteaux is synonymous with exclusivity, luxury, and an emphasis on the senses, attracting travelers who seek refinement, sophistication, and a truly bespoke experience.

We created an AI-Chef who is the only one in the world capable of creating a hyper-personalized personal dining experience (PDE) menu that makes sense just for you, and you alone. To do so, our AI-Chef scraped the entire web to know exactly who you are.

PROBLEM STATEMENT

PDEs (Personalized Dining Experiences) are the biggest trend in gastronomy as culinary prowess is no longer enough. We tackled this in the most game-changing way ever.

OBJECTIVES

  • Deliver a never-before-seen Personalized Dining Experience to maximize guest satisfaction.

  • Use AI-powered creativity to make the Relais & Châteaux brand attractive to a younger niche clientele

PITCH

We created an AI-Chef who is the only one in the world capable of creating a hyper-personalized personal dining experience (PDE) menu that makes sense just for you, and you alone. To do so, our AI-Chef scraped the entire web to know exactly who you are. For instance, a guest who posted on Instagram images from Provence, France (lavender fields, cicadas, sun) twice a year, and who listened to "Paint it Black" by the Rolling Stones 147 times on Spotify. Our AI-Chef then created a lavender sous-vide duck breast as the main course, paired with a triple-chocolate (71%, 85%, 100%) cylinder mousse. The crisp white tablecloth was painted with dark chocolate that you needed to crack to use as a spoon.

TARGET AUDIENCE

  • All Michelin-starred chefs from the international Relais & Châteaux network, more than 500 people.

IMPLEMENTED STRATEGIES

  • Concept creation and multiple prompt development.

  • Data scraping model through social networks (images, locations, time of day, season, colors, scents, sounds, etc.).

  • Industrialization of a hybrid AI architecture to power the concept using ChatGPT-4, DALL-E 3, and MiDaS.

  • Integration of Three.js and development.

WE CREATED AN AI-CHEF THAT GENERATES A MENU SO UNIQUE THAT IT ONLY MAKES SENSE TO YOU.