Discovering:
The RATP Group, a global titan in urban transportation and the world's third-largest, is at the forefront of redefining urban mobility.
With an ethos centred on eco-friendly innovation, they're not just moving people; they're reshaping cities into greener, more delightful living spaces. As architects of tomorrow’s sustainable cities, their commitment to reducing environmental impacts and upholding social responsibilities is unwavering.
Defining:
To echo RATP's audacious vision, we conceived a destination that transcends expectations.
Our mission: to craft a visual company manifesto that resonates far beyond the conventional, challenging us to redefine eco-design and craft an immersive, captivating online experiences.
Drawing inspiration from the vibrant, energetic Neo-Memphis aesthetic, we developed a visually striking language for RATP. This approach combines playfulness with dynamism, weaving movement and clear information flow into the design fabric.
Executing this bold vision, we adhered to stringent accessibility and sustainable design standards.
Daring:
Our concept extended beyond just aesthetic appeal. We revolutionised the user experience by slashing the website's page count by two-thirds and hosting it on servers fuelled entirely by renewable energy.
These servers use natural thermal exchange for cooling, significantly cutting down energy use.
This strategic combination birthed a website that doesn't just perform efficiently; it's a beacon of how eco-design and accessibility can be coupled with creativity.
This idea doesn't just captivate visitors; it educates and inspires them towards a greener future.
Experience the site
Results
The rational approach to content has enabled us to reduce the weight of the pages by 90% on average, decreasing from 590 pages indexed on search engines to 131, a significant drop of 77%, while also enhancing browsing speed thanks to a smoother customer journey.
The new website benefits from an EcoIndex score ranging from 71 to 78 out of 100 depending on the page, which corresponds to a grade B.
Currently, 86% of the criteria of the General Repository for Accessibility Improvement (RGAA version 4.1) are met according to the compliance audit conducted.
“This new eco-designed website is a showcase of the sustainable approach implemented within the RATP Group for several years. It is a strategic tool for us, supporting both our employer brand and the Group's visibility in its markets. The choice of Niji to partner with us in this project was all the more obvious as the company is now a benchmark in the field of eco-design and development.”
Anaïs Lançon,
Director of Communication, Engagement, and Brand for the RATP Group.